Overview

The Ultimate Game of Life is a transformational leadership company who’s mission is “To Create Happiness, Health and Wealth Worldwide.”  The TUG brand was created by industry legend Jim Bunch and working in conjunction with folks such as Jack Canfield (Chicken Soup For The Soul), John Gray (Men are from Mars, Women are From Venus) and John Assaraf (The Secret).  The Ultimate Game of Life is a growing worldwide community of people dedicate to positive change.

Problem

The Ultimate Game of Life came to Next Level Profits looking to redefine an industry.  The old and stodgy self help/motivational speaker industry was dying and not in alignment with the beliefs of founder Jim Bunch and the ideals of the Company.  Jim wanted to create a website and community that had never been seen before complete with: Community engagement, membership site, customized personal dashboards, gaming mechanics, multiple sales funnels, e-Commerce integration, social and video branding and marketing, search engine optimization and search engine marketing.

Solution

Over a 6 month period, Next Level Profits went to work designing and implementing a laundry list of design and marketing tasks, building a new online brand image for The Ultimate Game of Life.  The first task was creating the hub website and integrate e-Commerce and multiple sales funnels for the different product lines.  The site was built on WordPress and integrated with Infusionsoft for marketing and e-Commerce and Infusionsoft WP for the membership backend.  The site was of course SEO optimized, the social networks skinned to match the new site and a series of videos created to enhance the site, sell the products and be sold as a product as well.  A blog and community forum was added along with a membership dashboard.  Finally the products were completely integrated into the dashboard and setup to automatically time release based on membership levels and products purchased.