Email Marketing Tips- How to Increase Email Deliverability Rates

Here are a couple quick recommendations on increasing email deliver-ability rates:

1)      Make sure you use a reputable email marketing company; we know it should go without saying, but some people will go with a cheaper email contact management company, but if you do go cheaper, your emails will not go through.  If you spend a little bit more money for a better email management company, you will instantly see your email deliver-ability rates increase and that extra money you spent will easily be recouped with the sales you make.

2)      Use a Double Opt-In: If you’re not using a double opt-in, your emails may be sent from a different server. So the email companies will use different email servers, one for single Opt-In’s; this means it will be ‘spammier’ and one for double Opt-ins which is cleaner and odds are your emails are going to get delivered better. Ask your email provider about email servers to understand single or double opt-ins.

3)      Don’t make your emails ‘spammy!’ Most companies use spam arrest checkers and they will tell you if your email will be blocked for spam.

1. Words like ‘Cash’ or ‘Money’ or ‘Viagra’ or anything doing with porn will be caught in spam
2. If there is a large product launch or big people out there with the same subject, emails may be deemed as spam because so many emails are going through with the same keywords or links.

4)      Watch the size of your emails. Make them small as possible. If you use pictures understand it might decrease the email deliver-ability.  And also people might not be able to see them because html may not be read on phones or that email company.

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