Email Marketing Tips-How to Write Autoresponder Messages and Follow-Up Messages

Many of the emails you receive are auto responders and follow-up messages, how do those work? Today, we will teach you how to write proper autoresponder messages and that term includes email marketing messages. So what is the exact meaning of auto responder messages? Well, they are a series of pre-written messages that are sent to people who just recently opt-in to your email list that include valued information or a sales pitch, hopefully a level combination of both. So the question is how to write the perfect auto responder message that will engage those new potential customers? Here are some great tips to doing so:

1) Always provide value

2) Sell because obviously you’re a business, but if you try to sell, wrap it in content!

The ratio of amount of actual value you provide to a sent auto responder message that might be a sale is 5 to 1. That basically means if you were to send out 6 emails to future customers, there needs to be five valued information messages and one sales message.

The time line of auto responder messages depends on your business, maybe you want to draw it out for two weeks or even six months. It depends on your niche and what will be the best for your business. So the timeline is really up to you and what is best for your business, but let’s create a sample time line of 6 days.

Day 0- Use a message with massive value, and no sales. Use a welcome or congratulations email, and make the potential customers feel a part of your community. Also put the links to all your social networks, like Facebook, Twitter, and etc in hopes they will join all of them. This is huge part of communicating to the new audience, the more places you can connect with people, the more you can interact with and engage them and eventually sell your product or service!

Day 1- Use a value message and include social networks again.

Day 2- Use a value message and lead up to the sale you will give in Day 3, like advertising a webinar or a special offer that will be held the next day.

Day 3- Finally send the sales message, but remember wrap it in content; so present value by showing the potential customer that you can solve a problem that they have. So depending on your niche, you want to show you can solve a problem that many of the people in your niche have.

Day 4- Follow up on the sale and give some more value regarding the problem you can potentially solve, and maybe a last minute chance to buy your product or service.

Day 5- Start onto a new topic or a new problem that you can solve and start providing value around that new problem.

Remember it is never a bad thing to ask people to buy something; you just have to provide value to your potential customer which is the ability to solve a problem. Ask for the sale correctly and that is by always presenting value.

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