How To Create Buyers on Facebook

How do you create buyers on facebook? You want to convert your facebook groups, profile pages, and fan pages into sales for your company. Your goal is not to trick people into becoming fans of your pages. Social media has become extremely transparent; people will see through your tricks, so do not have a hidden agenda. If you have a hidden agenda people will see it and will not want to be a part of your facebook groups nor have anything to do with your business.

1. Don’t be that guy – the guy that walks into a party immediately trying to sell his product. Don’t be the guy who goes out and spams. People will get annoyed and turn away from you and your business. Social media is similar to a party. Provide something of value to your potential customers. If you provide value to people they will come to trust your business and will consequentially purchase products from you. Providing value to your niche is key to your company’s success.
2. Position yourself – position yourself as an expert. How will you get people to trust you? Especially on the internet. To gain that trust you need to position yourself properly. Become the expert so that customers will have confidence in your business. You want to become the source of credible, quality information. Potential customers will – in their mind – recollect that your business provided quality information on the subject and they will want to buy products from your company because you know what you are talking about, they will also suggest your business to their friends. This will drive more leads and convert more potential customers into sales generating profit for your company.
3. Know your audience – know who you are speaking to so that you can provide them the right information, the information that is pertinent to them. With that, don’t waste your time on the wrong people. If you continue to market to the wrong people, you will exhaust yourself and waste valuable time and resources. Accept that there will be some people who don’t want to be sold, and avoid them. Talk to the people who desire your product and want to buy from your business. 10% of people love you and your business. 10% will never buy from you. The other 80% are on the fence – provide value to them and capture their attention.
4. Wrap all your sales in content – this is extremely valuable to social media. For example, if you are giving away a two hour webinar at the end of it you can suggest your website so that people may continue on to your site if they wish to know more. Another example could be, if your company sells supplements, provide a recipe and then if people are missing ingredients they can purchase those ingredients from your business. By providing awesome value in your content, you also pursue a sale.
5. The 5-1 rule – for every five pieces of content that you give out have one sale. Don’t over sell or people will get burnt out and be turned off.

There is a list of five things that you can go out and implement to drive more leads, more sales, and more profit for your business.

Filed under Marketing, Social Media