Small Business Advertising and Small Business Marketing Tips

Small business advertising is often times described as a science, once you get the process down it is simple. You must understand the laws of advertising – no matter the size of your company – in order to reap success. There are Six Laws to small business advertising that your company should follow for implementing their marketing budget.

The Six Laws for Small Business Advertising Success

1.    Stick to one message. Keep it simple and convey your core message in three seconds or less. By doing this customers won’t get confused. Also, it will be something that can stick in their heads.

2.    People distrust advertising, add credibility to your ads. Make sure that your claims are real and credible, giving customers a reason to trust your company.

3.    Test everything. Small businesses don’t have the luxury like big businesses to waste capital on sales and marketing plans that will not work. Test one item at a time so that you can measure the success of your marketing materials. Make sure to take note – if successful, do it again, if not successful scrap the idea and move on to a new technique. Testing doesn’t have to be complex. It can be as simple as asking customers how they heard about your business after having run different forms of ads.

4.    Your business advertising will target a specific market. Tailor your ads to that specific target audience. Focus your message to the target group and make sure that the ad is placed in relevant locations.

5.    Create curiosity in your customers. For example market a free video that will build curiosity making your customers want to know more. Create ads that build interest and make the customer want to learn more.

Small business advertising takes time. It is not a quick fix, so be patient and take detailed notes of what works and what doesn’t work.  Stay on top of your small business marketing material and you will generate success for your small business.

Filed under Marketing, Social Media