Facebook Tips For Business Use

Now that you’ve jumped on the Facebook phenomenon along with approximately 400 MILLION people from around the globe, how do you monetize it for your business?  Farmville, mafia wars, friend of the day, etc. are all great fun and games but at the end of the day if you want to leverage facebook for your business, that just won’t cut it.  Let’s focus on some basic facebook tips for business use.  First, as with any part of your business, you need to set  a discipline in regards to being effective with your time.  Facebook for social engagement and enjoyment is OK, however, you must separate those activities from your primary business practices when using facebook.

Setting up your fan page or group for your business is a must.  You can learn more about fan pages or groups by clicking here to read our previous post on this topic.  Once you have established your business presence you should put together a plan to drive traffic to your fan page.  The goal with your fan page is to increase fans and your exposure for your business.  There are several ways to do this.

1. You can invite your current friends to your business fan page
2. Encourage others to invite friends to your fan page
3. Leverage your current customer database to expose them to your fan page
4. Add your facebook url to all your marketing and advertising
5. Place an ad on facebook within your target demographics to attract people to your page

“The options are limitless and the results can be outstanding, leveraging facebook engages your clients and creates an army of supporters”

Now that you have your followers another tip for facebook business use involves fan interaction.  How many times have you seen facebook pages that only has promotions from the business?  To many, as a matter of fact we would argue 98% of all fan pages are just that, another way for a business to spam a promotion.  Step back and ask yourself how can you encourage interaction from your fans?

Here are some tips:

1. Ask feedback on your products or services
2. Encourage them to post pictures, videos or other items to your wall that involve your business
3. Ask their opinion on something you are considering
4. Post a poll or survey
5. Hold a contest that incorporates their interaction on your wall

The power behind these facebook tips for your business lies in the viral effect that occurs as you engage your fans.  Remember, every time they post, comment or participate their friends will see what they are doing, this in turn will create other people to check out your page.  In addition, the “tribe” effect begins to happen and you will in time develop a group of promoters who will fight til the end for you, your company and your offering.

“Don’t forget the foundation to all this depends upon the value you bring to your market.  If you provide value your fans will be more than spectators, they will engage and promote.”

As always, show us you’re alive let us know your thoughts, comment, share and enjoy. . .

Keep on charging,

Filed under Social Media